I share what I’ve tested in my own pharmacy — and what’s already working for hundreds across Spain and Latin America.
Knowing the products matters, but knowing how to meet your clients’ needs matters even more. It takes patience, awareness, and above all, science and data to back your advice.
Dermopharmacy is one of the fastest-growing areas in the pharmacy field… but also one of the most underused.
Too often, advice stays at a superficial level, when in fact it’s a huge opportunity to stand out, build customer loyalty, and increase sales.
Supplementation is a key area to set your pharmacy apart, offer professional advice, and build trust with your customers.
But many times, it’s recommended in a generic way, without adapting to each person’s real needs.
Nowadays, being on social media isn’t optional — it’s a key opportunity to connect with your clients, build loyalty, and make your pharmacy stand out.
But too often, it’s done without a clear plan — no strategy, no results.